Projects
New Balance
Ali on the Run Podcast | Carnegie Hall | November 2024
Ali Feller, host of the country's most popular running podcast, sat down with Olympic runner Gabby Thomas at Carnegie Hall for a live recording of her podcast.
NYC Marathon Pop Up | Columbus Circle | November 2024
There was a week long pop-up event that took place in Columbus Circle near the finish line. Throughout the week, there was a press event, VIP night, run groups. We had everything from DJs, to food and beverage to yoga classes to customization and more!
All-Star Weekend Pop Up | San Francisco | February 2025
In honor of NBA All-Star Weekend, we produced a pop-up store in the heart of San Francisco in honor of the collaboration between New Balance and Bricks & Wood. The pop-up featured a VIP night with a DJ, food and beverages, as well as celebrity appearances from athletes like Cameron Brink. The following days, the store was open to the public and operated as a functional retail store. There was also a live panel with Darius Garlin, Kacey Lynch and more.
Jaden Smith x JD Sports | Los Angeles | March 2025
New Balance and JD Sports presented an exclusive launch event celebrating the debut of the New Balance 740’s. This immersive experience blended music, fashion, and the beauty of a sunset—culminating in a special appearance by Jaden Smith. Inspired by the magic of the 7:40 PM sunset, the event evolved in color and energy, transitioning from cool daytime blues to a stunning orange and purple-hued atmosphere as the sun sets. The event encapsulated evening filled with an electrifying performance, cutting-edge sneaker culture, a visual journey that mirrors the sky itself, and an assortment of gourmet bites and drinks.
Boston Marathon Pop-Up | Newbury Street | April 2025
This activation took place during the weekend of the Boston Marathon 2025. Throughout the weekend, all customers received a gift with purchase and giveaways for runners/families and Run Your Way in windows will help create energy in store. On marathon day, we had a DJ, food & beverages and a photo moment for all guests to enjoy.
Ali on the Run Podcast | New Balance Track | April 2025
In honor of the Boston Marathon, Ali Feller hosted her podcast "Ali on the Run" live featuring NB Athlete Heather Maclean in front of over 600 people
Grey Days LA Launch | Los Angeles | May 2025
Grey Days 2025 is an expression of grey as limitless possibility. The classic New Balance shade is applied in various forms across twenty-one footwear and eleven apparel styles, ranging from all-time classics to modern favorites. This continuous slate of grey transcends time and space, and serves as the backdrop to a family reunion of New Balance talent. It’s a celebration of New Balance’s dedication to craft, quality, and fearless independence, in every field. The event was held over three days and included a VIP + Media party, crafts that were open to the public like candle making and collaging, an interactive panel and more.
Grey Days Pre-Sale Celebration | Los Angeles + Boston | May 2025
In honor of Grey Days, a pre-sale event was held in both LA and Boston. This gave consumers the opportunity to be some of the first to own the new Grey Days Loafers. The event was filled with grey mocktails, loafer-cookies and a DJ.
Unilever
Vaseline Racquet Club | Reserve Paddle Club | September 2024
In honor of launching two new lotions, Vaseline transformed the Reserve Paddle Club into a country-club like estate. Guests were encouraged to enjoy the, “club amenities,” offering a choose-your-own- adventure style experience, where there were no shortage of touch points to engage with the brand. The event culminated in a key moment featuring Olympian Jordan Chiles, which will serve as our focal programming element.
Tresemme Truce Media Dinner | Casa Cruz | November 2024
A private, exclusive, luxe media gathering featuring a demonstration + dinner to preview the upcoming launch of the Tresemmé A-List line of products launching 2025.
Hellman's Super Bowl Commercial Launch | Katz's Deli | February 2025
Celebrity and media guests were invited to the infamous Katz’s Deli for an exclusive viewing of Hellmann’s 2025 Super Bowl commercial based on the iconic scene from When Harry Met Sally.
Pepper the App
Tastescape | Midtown Manhattan | August 2023
Tastescape takes digital food & beverage communities and brings them to life for memorable in-person events over the one thing we all have in common: a love for food & drinks. Celebrity chefs cooked bites for guests while they interacted with others in the food & beverage community, as well as featured brands. Featured chefs included Dave White (Below Deck), Chef Marcos Spaziani & Chef Louis Huh (Below Deck), Chef Noah Sims (MasterChef), Chef Stretch (Next Level Chef) and Chef Karla Hoyos (Private chef).
Next Level Tastescape | Maxwell Social | January 2024
Pepper hosted their second iteration of Tastescape called Next Level Tastescape. Top chefs from Fox's Next Level Chef prepared their speciality dishes for over 250 guests. The event was sponsored by HexClad and featured chefs included Tini Younger, Cassie Yeung, Chef Stretch and Michelle Calcagni
Popeye's Chicken Launch | Gramercy | June 2024
Pepper partnered with Popeye's to celebrate the launch of chicken being added to their menu
Other:
Corey Paige Designs Art Show | No Standing NYC | June 2024
Artist Corey Paige held her first ever art show in Soho filled with food and drink with art and apparel for purchase. I was able to form partnerships for the event with Body Vodka, LALO Tequila, Hampton Water, LoverBoy, Boxed Water, Gray Whale Gin, Dana's Bakery, and Bon Bon.
Alicia Key's Hell's Kitchen Tony Award Party | Mercer Labs | June 2024
In celebration Alicia Key's broadway show "Hell's Kitchen", I worked with Foresight Events on both the Tony Award Watch Party and After Party. The watch party was at the Edison Ballroom, and the after party was hosted at Mercer Labs.