Work
Mirror NYC | Event Producer | August 2024 - Present
Orchestrated start-to-end production by leading pre-production logistics, managing on-site execution, and handling post-event wrap-up, ensuring flawless activations for brands like New Balance, Nexxus & Vaseline
Directed large-scale brand activations by coordinating vendors, production teams, and logistics, successfully bringing events to life at locations such as Carnegie Hall, NBA All-Star Week, and the NYC Marathon
Transformed creative concepts into immersive experiences by refining production details, and streamlining operations for campaigns featuring talents like Jaden Smith, Gabby Thomas, Cameron Brink and Paris Hilton
Pepper the App | Head of Growth Marketing | June 2020 - Present
Spearhead the planning and execution of diverse events, ranging from intimate dinners to large creator pop-ups with celebrity to foster relationships with brands and maintain a high ROI with each event
Develop and execute events while working with creators and brands to ensure each event serves a specific purpose and has a tangible goal that will ultimately lead to Pepper’s success
Lead social media marketing campaigns of this start-up to stimulate growth by growing user engagement and brand awareness through daily posts, interactions and scheduling upcoming promotions
RealINSIGHT | Marketing Associate | June 2023 - August 2024
Orchestrate the seamless planning and execution of large-scale company dinners, events, & conferences, and consistently deliver exceptional experiences that increase client’s satisfaction & attract qualified prospects
Develop visually appealing & shareable assets, enhancing brand awareness and engagement on social media platforms, brand decks and client facing materials while growing the company's online presence by 150%
Empire State Realty Trust | Events & Marketing Intern | June 2022 - May 2023
Leverage strategic partnerships with prominent brands and organizations to co-create and promote captivating events, resulting in significant increases in foot traffic & attendance at the Empire State Building
Work with internal marketing and design team to rebrand the Empire State Building to positively change the public perception of ESB through large pop-ups and public events